Why Would You Partner With Us? Your association can increase productivity and cut costs while gaining a team of experts to meet every imaginable communications need. Because we are a tasked-based company, our clients only pay for services provided. You don't pay for our accountant, our receptionist or our marble conference table either. (We don't have one.)

Branding & Identity — A strong brand will confirm an association’s credibility and can even garner member loyalty. Whether your association is looking to re-brand itself or looking to strengthen its existing identity, the Sales NetWork has what it takes to help you establish a positive identity through logo design, promotional materials and membership recruitment programs.

Brand Development / Brand Marketing — An effective brand is based upon thoughtful planning and strategic research as it relates to industry competition and public interest. TSN will work to ensure branding messages are consistent throughout every marketing component, thus strengthening your organization's identity within your industry.

Logo Design — Establishing an appealing and memorable logo is something that an association will own forever. Often a logo is a member’s first glimpse at an organization and we all know first impressions are lasting! Our team of experienced and professional designers has what it takes to make your logo positively impressive.

Promotional Materials — Establish new members and generate identity awareness through promotional materials like brochures, business cards, letterhead and signage. As an Expand Media wholesale provider, the Sales NetWork can ensure you’re getting the most for your money when it comes to promotional materials.

Market Research — Our experienced research specialists will study industry specifics to determine your industry demand, size and challenge. We will also gauge your market to determine your target audience and the services that most appeal to them so that your association has a competitive edge.

Membership Recruitment — Your association’s current situation will be analyzed and a practical goal for membership recruitment will be set. We will devise a specific and targeted recruitment plan based on these findings to help you achieve this membership goal. Our team of experts has experience in conducting successful membership drives and incentive campaigns.

Communications — Utilizing a strategic approach to your communications efforts, the Sales NetWork can implement a cohesive program that will increase the effectiveness of these tactics and strengthen your association’s identity.

Digital Communications — The best way to quickly gauge feedback and report on the effectiveness of your communications efforts is to do it digitally. Once collateral has been put on the Internet, it instantly gains measurability. It’s not only our job to get your messages out there through push and pull message techniques, but to show you in real-time the value of your ad dollar and its effectiveness at reaching your target audience.

Email Marketing — Our creative specialists cater to content development, design and distribution of your email communications need, whatever it may be. If you’re looking to update members on news, meetings and events, we can tailor an email communications program for you. Examples include:
1. E-newsletters to increase the visibility of your association while burnishing your brand messaging.
2. Digital sign-up forms for membership renewal and new member growth.
3. Surveys to seek measurability and get answers.
4. Video, links or graphic visuals to help your association motivate action and measure interest through click-through rates.

Social Media — In a social-media-driven-society, it can be hard for an association to keep up with all the dialogue. Social media connects associations to its members in timely and influential ways. We’ll keep your association in the loop by establishing and maintaining your social media accounts. We’ll link your accounts to press releases, blog postings and e-newsletters to generate increased following from target audiences.

Digital Marketing — Creative copywriting is the key to many forms of digital marketing. Our expert writers have years of experience and education to make sure your digital collateral catches the eye of your target members. We specialize in design, placement and tracking of all your digital marketing needs.

Print Communication — It still works!

Advertising — Drive membership and awareness through professional, clean, effective advertisements. Since most forms of advertising campaigns are one-way communications, you want to make sure your audience interprets your message the way you intend.

Advertising Strategy — Our team of communications experts can help tailor an advertising plan that best suits your association’s specific needs. Whether you’re looking to gain new memberships or seeking to optimize industry growth, we can help guide you to make the most of your advertising dollar by creating a strategy that will pinpoint the most effective ways to reach your target audience.

Creative Design — Creativity? We’ve got plenty of that! Our full team of creative specialists will put their heads together and give you the most cutting edge concepts that appeal to your target audience to help get your message across in the most effective way possible. Let the brainstorming begin!

Media Relations — TSN has formed relationships with countless media contacts from hometown and national publications across the country. Tracking where press releases go and how many people view them is an important element in gauging industry interest and trends. We use, and have invested tens of thousands of dollars in Vocus (so you don't have to), a robust marketing and communications software system that provides a full media contact and outlet database (more than 500,000 contacts and outlets in North America, searchable by geography, subject matter, outlet type and a variety of other criteria), press release distribution platform, media monitoring of more than 55,000 media outlets worldwide, and quantitative analysis capabilities. Providing media with the appropriate materials and facts to comprise accurate and positive media attention is vital to an association’s growth and development. Here’s a sampling of our media relations services:
1. Bylined Articles
2. Consumer reports / information sheets
3. Media outreach
4. Media coverage tracking & reporting
5. Online photo gallery management
6. Press conferences
7. Press release writing / distribution
8. Training

Event Management — Exhibiting at tradeshows, speaking at conferences or hosting meetings gives a face to an organization, and TSN helps ensure that their clients put their best face forward by making sure they are well represented by providing appealing exhibits, well-written speeches and knowledgeable staff. From securing speakers, locations, food, media to attend, scripts, exhibit and display materials, we handle your every event planning and management need. TSN works to not only create a fully professional tradeshow or conference event for its clients, but takes it one step further by attempting to gain face time for association experts and executives on panel discussions and seminar sessions. Whether you’re hosting a national conference or local chapter meeting, we have experienced coordinators who can make your event memorable right down to the smallest details.
1. Pre-show marketing
2. Post-show follow-up
3. Public speaking
4. Presentation development
5. Script writing

Website & Interactive Media — According to statistics, the Internet is the first place members will look when seeking information about your organization. It allows us to emit messages and information to reach target audiences like never before. The opportunities are nearly endless when it comes to website design and our team of experts have experience creating stunning, professional websites that have been driving customer traffic to our clients for years.

Online Television Hosting / Educational Videos — Whether you’re looking to target association members with coverage of key meetings and conferences or educate consumers on industry issues, our team of experts can meet your online video demands — in high definition!

Webinar Hosting — Webinars can be created to commercialize new technology within your industry, supplement safety and training programs, and increase the visibility of your organization’s chairman by having him/her host these sessions. They are a low-cost value add feature that can also increase membership with an association, serving as functional tools to affirm your association’s value to your industry. With in-depth knowledge of webinars, the Sales NetWork has hosted dozens of online seminars. Webinars can save associations time and money by reducing travel expenses and limiting time away from the office. Webinars are a great resource for staff meetings, too, when associations have smaller representatives located throughout the country. Once the webinars have been completed, they can be archived for later viewing. These interactive sessions link each viewer’s computer and phone line to access the presentations and communicate with each other.

Website Content Development, Design and Maintenance — The Sales NetWork is well-versed in Drupal, Joomla and Wordpress. These are free open-sourced content management systems. The Sales NetWork can create your entire website — and then help you maintain it afterward.